Product Marketing Manager

ABOUT UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and revenue, shaping how we take our borderless banking and crypto-fiat payment products to market.

UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and real-world usage for the underbanked and global-first users. This role is about turning complex infrastructure into clear value, driving adoption.

This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, BD, and Ops, and materially improve how we launch, position, and scale UR.

KEY RESPONSIBILITIES

1. Product Market Action Plan - GTM & Adoption

- Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).

- Translate product roadmaps into clear campaign narratives, goals, and execution plans.

- Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics.

- Build and maintain a forward-looking launch calendar to ensure cross-functional clarity.

- Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.

- Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.

2. Commercial & BD Enablement

- Develop high-impact enablement assets for BD, partnerships, and growth:

- Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs.

- Ensure consistent positioning and messaging across all commercial touchpoints.

- Run regular enablement sessions to improve pitch quality, product fluency, and confidence.

- Gather feedback from BD and partners to continuously refine messaging and materials.

3. Positioning & Messaging

- Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs.

- Segment messaging clearly across:

- Regions (SEA, LATAM, Africa, etc.)

- User types (freelancers, creators, merchants, crypto-native users)

- Use cases (payments, savings, remittance, daily spend)

- Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated.

- Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.

4. Customer Advocacy & Insights

- Conduct regular customer interviews, win/loss reviews, and usage analysis.

- Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops.

- Identify proof points and ROI metrics to develop:

- Testimonials

- Case studies

- Partner success stories

- Work with Customer Ops and Growth to source reference customers and real usage data.

- Act as a customer advocate in product planning and prioritization discussions.

5. Market & Competitive Intelligence

- Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3.

- Build and maintain competitive frameworks to inform positioning and BD strategy.

- Clearly articulate why UR wins — not in theory, but in practice.

- Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.

WHAT WE’RE LOOKING FOR

- Strong experience in fintech, payments, crypto, or stablecoin-based products.

- Proven GTM ownership for complex, infrastructure-heavy products.

- Excellent written and verbal communication — clear, sharp, and grounded.

- Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops.

- Deep customer empathy, with hands-on experience translating insights into strategy.

- Strong market awareness across Web2 fintech and Web3 rails.

- Structured thinker with bias for execution — you ship, you iterate, you improve.

WHAT SUCCESS LOOKS LIKE

You’ll know you’re winning when:

- Adoption improves: launches lead to real usage, not just announcements.

- BD closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments.

- Messaging sticks: internal teams consistently use the same language — and customers get it.

- Customer proof compounds: a growing library of testimonials and case studies tied to real outcomes.

- Launches feel boring (in a good way): predictable, aligned, and execution-tight.