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Paid Performance Specialist (TikTok Focus)
TMGM Group · Singapore · Not Specified
Quick Summary
- Develop and execute TikTok acquisition strategies to optimize lifetime value and ROI.
- Manage paid budget allocations monthly and per campaign for maximum efficiency.
- Collaborate with creative team to develop TikTok ad creatives tailored to trends and audience behavior.
Full Description
Position Summary
We are seeking a highly motivated Paid Performance Specialist with deep expertise in TikTok Ads to join our marketing team. The ideal candidate has at least 3 years of working experience at TikTok (in a paid performance role)., alongside a total of 3+ years of in digital marketing or finance-related industries.
Key Responsibilities
- Develop and execute TikTok acquisition strategies to reach and convert new users, optimizing toward lifetime value and ROI.
- Manage paid budget allocations on a monthly and campaign basis to ensure maximum efficiency.
- Collaborate with the creative team to develop high-performing TikTok ad creatives tailored for platform trends and audience behaviours.
- Continuously test new creatives, hooks, and formats to drive engagement and conversions.
- Provide performance reporting and actionable recommendations to optimize campaign delivery and user acquisition.
- Work with product and tech teams to improve conversion rates through funnel optimization and seamless UX.
- Monitor TikTok platform trends and algorithm changes to adjust campaign strategies in real-time.
- Manage agency relationships or internal team processes related to TikTok buying and creative production.