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Head of Marketing, Singapore and Malaysia

Sephora · Singapore · Not Specified

Posted 5 days ago

Quick Summary

  • Define and deliver marketing strategy to drive brand equity and commercial growth
  • Lead marketing agenda across brand, commercial, loyalty and omni-channel marketing
  • Lead, coach, and develop a high-performing marketing leadership team

Full Description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace). Head of Marketing, Singapore & Malaysia (SGMY) The Head of Marketing, Malaysia & Singapore (SGMY), is responsible for defining and delivering the end-to-end marketing strategy to drive brand equity, customer engagement, and commercial growth across both markets. This role (based in Singapore - our regional HQ for APAC ) leads the marketing agenda across brand, commercial, Loyalty and omni-channel marketing, translating regional strategy into strong local execution while ensuring consistent brand expression and measurable business impact. You will shine here if you enjoy… Driving execution excellence in a fast-paced, consumer-centric business Leading teams through growth, change, and transformation Combining creativity with strong commercial and analytical thinking Steering Strategic Leadership & Brand Building Activating the SGMY marketing strategy aligned with Sephora SEA and global brand direction Strengthen Sephora’s brand positioning and customer relevance across both mature and growth markets Ensure consistent brand storytelling across all consumer touchpoints Driving Commercial & Omni-Channel Marketing Drive traffic, conversion, and sales through integrated marketing campaigns across stores, digital, and e-commerce Partner closely with Commercial, Digital, Retail, and Merchandising teams to support business priorities and trading moments Leverage data and insights to optimise campaign performance and ROI Supporting CRM, Loyalty Marketing & Customer Engagement Support regional CRM and loyalty strategies to grow customer lifetime value, retention, and engagement Leveraging central CRM reporting to drive personalized communication and seamless customer journeys through customer insights and analytics. People Leadership & Capability Building Lead, coach, and develop a high-performing marketing leadership team across SGMY Foster a culture of collaboration, accountability, and continuous improvement Build future-ready marketing capabilities in line with business growth Champion Stakeholder Management & Governance Act as a key marketing partner to SGMY leadership and regional stakeholders Effectively operate within a matrix organisation, balancing local market needs with regional priorities Ensure strong planning, execution discipline, and budget management We would love to hear from you if you are/have… Have extensive senior marketing leadership experience in retail, beauty, FMCG, or consumer brands Bring strong omni-channel and commercial marketing expertise Are a confident people leader with experience building and leading high-performing teams Are strategic, data-driven, and execution-focused Thrive in complex, multi-market and matrix environments Here, you will find: Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful. Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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