Regional Brand Manager Closed

Grow your career with us

You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.

Responsibilities:

Roles & Responsibilities

Brand Strategy & Regional Expansion

• Partner with the Marketing Director and country marketing leads to craft short- and long-term strategies for regional brands and innovation pipelines
• Identify, size, and prioritize whitespace expansion opportunities to accelerate portfolio growth across new channels, subcategories, and consumer segments
• Lead and align multiple stakeholders, ensuring inputs from local markets are integrated into regional brand plans
• Drive strong brand-building fundamentals while ensuring consistency in positioning, architecture, and equity across countries

Consumer Insight & Concept Development

• Collaborate with insights teams and agencies to identify emerging consumer needs, pain points, and behavioural shifts across APAC
• Work with cross-functional partners to translate insights into compelling brand concepts, functional/emotional benefits, and differentiated claims
• Support concept testing and consumer validation to ensure market fit and strategic alignment

Brand Governance, Toolkits & Best Practices

• Build and maintain comprehensive brand books and toolkits that serve as the north star for regional and local teams
• Develop frameworks and guidelines to drive executional consistency and elevate brand storytelling across all touchpoints
• Identify and share best practices and learnings across markets to foster a high-performance marketing culture

Agency & Partner Ecosystem Management

• Help identify, onboard, and manage a network of best-in-class regional agency partners (creative, media, digital, PR, eCommerce)
• Facilitate strategic briefs, alignment meetings, and performance reviews with agency partners to ensure excellence in delivery
• Foster long-term relationships and partnerships that unlock creativity, efficiency, and growth

Go-To-Market (GTM) Enablement & Market Support

• Act as a strategic partner to local teams by co-developing tailored go-to-market strategies and launch playbooks for key initiatives
• Provide hands-on support in activation planning, GTM calendar alignment, and post-launch reviews to ensure business impact and learning loops
• Support capability building in local teams where needed, from marketing planning to media optimization and campaign rollout

Qualifications & Experience Requirement

Qualifications & Experience:

• Bachelor's or Master’s degree in Marketing, Business, or a related field
• At least 3–7 years of experience in brand management, consumer marketing, digital strategy, or consulting, with regional exposure
• Proven track record in project management, cross-functional collaboration, and strategic planning
• Hands-on experience in building brands and working in dynamic, resource-lean environments
• Fluent in English. Proficiency in Mandarin and/or experience with the Indian market is a strong advantage

Success Traits:

• Strategic thinker with a bias for action and details during execution
• Entrepreneurial, resourceful, resilient and agile – thrives in ambiguity and can-do environments
• Excellent communicator and team player with strong stakeholder management skills
• Curious and driven to co-create, test, and scale impactful brand solutions

Disclaimer:

When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.

Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.

Thank you for considering a career with RGE.