Director, Digital Sales, APAC

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity:

The Director, Digital Sales, APAC will be responsible for setting the strategic direction of RBI’s digital and CRM agenda across the Asia-Pacific region. This role will lead the development of long-term digital growth priorities, strengthen franchisee relationships, and drive measurable improvements in digital sales, loyalty, and customer engagement.

You will oversee the performance of the region’s digital ecosystem, including app, delivery, kiosk, and loyalty channels, ensuring each platform contributes to sustainable and profitable business growth. Additionally, you will establish and govern data quality standards for the region, ensuring markets have reliable, consistent, and actionable data to operate effectively.

You will manage a regional team, collaborate with global partners, and serve as a trusted advisor to franchisees on digital strategy, CRM best practices, and data-driven decision-making.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your roles & responsibilities:

Regional Digital, CRM, and Loyalty Strategy and Performance

• Define the long-term digital and CRM vision for APAC, translating regional strategy into market-level execution plans.

• Lead strategic planning for CRM and loyalty programs, including lifecycle communications, segmentation strategy, personalization, and promotional frameworks.

• Oversee digital channel performance across app, kiosk, web, and delivery; identify cross-market opportunities to drive incremental and profitable growth.

• Ensure alignment between franchisees, regional leadership, and global teams on digital priorities, performance goals, and investment needs.

Franchisee Advisory and Strategic Partnership

• Act as a senior regional partner to key franchisee groups, advising on digital transformation priorities and CRM capability development.

• Lead business reviews focused on digital performance, customer insights, and long-term value drivers.

• Provide guidance on resource allocation, operational changes, and technology adoption to accelerate digital maturity.

Data Quality, Governance, and Insights

• Establish and maintain APAC-wide data quality standards across CRM, loyalty, POS integrations, and digital platforms.

• Partner with analytics and tech teams to ensure dashboards, reports, and models reflect accurate and timely data.

• Act as the regional escalation point for data integrity issues affecting decision-making or customer experience.

Team Leadership

• Build, mentor, and develop a high-performing team of managers and analysts across digital, CRM, and loyalty functions.

• Establish clear objectives, career paths, and development opportunities for the APAC digital team.

• Foster a culture of continuous improvement, experimentation, and data-driven thinking.

Your skills & experience:

• Bachelor’s or Master’s degree in Business, Marketing, Analytics, or a related field.

• 10-15 years of experience in digital transformation, CRM, loyalty, or performance marketing, with a track record of delivering strategic impact.

• Experience in QSR, retail, e-commerce, or FMCG strongly preferred.

• Experience managing multi-market or regional digital programs, ideally across APAC.

• Familiarity with CRM platforms, loyalty ecosystems, and digital product development.

• Strong leadership capabilities, with experience managing teams and influencing senior stakeholders.

• Exceptional communication and relationship-building skills, with the ability to partner effectively with franchisees and executive leaders.

• Proven ability to define strategy, prioritize initiatives, and translate insights into business action.

• Strong understanding of data structures, data quality processes, and digital analytics platforms.

• Fluency in English required; Mandarin, Japanese, or Korean is a plus.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.