Digital Experience Lead

MORROW HEALTH

MORROW Health is Singapore’s largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable—turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment.

Location: Singapore 

Reporting to: Growth Marketing Lead 

Role Overview  

• As a crucial member of the Marketing team, you will be instrumental in creating and transIating designs into user-facing assets that will acquire and engage a customer over the course of their journey with MORROW to grow lifetime value (LTV). You will be heavily involved in the management and maintenance of our digital assets and support the execution of growth marketing and lifecycle marketing campaigns to acquire new customers and drive retention respectively. This role requires close collaboration with other functions in the marketing team such as Brand, Content and Partnerships.   

Key Responsibilities  

Web, Growth & SEO Execution  

• Own the creation and maintenance of landing pages and website content using  Framer  

• Build reusable CMS-driven templates to support SEO and programmatic page creation (e.g. service, condition, audience, or campaign pages)  

• Support growth initiatives by rapidly shipping and iterating campaign landing pages for paid media and other acquisition channels  

• Collaborate with the Growth Marketing Lead to optimise pages for conversion, structure, performance, and experimentation  

Lifecycle Marketing Support  

• Partner closely with our CRM Campaigns Ops Manager to support lifecycle campaigns across owned channels like Email, WhatsApp, In-App Messages/Content Cards 

• Create and maintain digital assets (eDMs, landing pages, content sections) for lifecycle marketing initiatives  

• Implement dynamic content and personalisation across digital touchpoints where relevant  

  Design-to-Execution  

• Translate designs and concepts into high-quality, scalable digital experiences within Framer and Braze   

• Ensure all assets follow mobile-first and responsive design best practices  

• Maintain consistency across brand, layout, and user experience across all digital touchpoints