Social Media Specialist

Who we are: 

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, PAssion Card, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.
 

The way we work: 

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success.

We are currently seeking a Social Media Specialist to join our Marketing Team in Singapore. 
 

Your responsibilities will include but not limited to 

• Assist the Marketing Team to develop the social media strategies and executions that deliver our brand and business value 
• Manage yuu Rewards Club’s social media platforms (Facebook, Instagram, Tiktok, Telegram and WhatsApp) 
• Drive relevant conversations, monitor social media trends and proactively share the insights with product, marketing and other cross functional teams 
• Create, curate and manage all native contents such as meta posts and  stories, TikTok content, including static visuals, short-form videos, copywriting.
• Stay informed and perform research about industry trends, social media best practices, and emerging platforms to ensure our strategies are up–to-date
• Collaborate with cross-functional teams to integrate social media into overall marketing campaigns
• Assist in the execution of joint marketing initiatives including social media content creation, with yuu’s partners, ensuring branded content requests and deliverables are aligned to partners' requirements 
• Manage end-to-end social media advertising campaigns and budgets 
• Work with social media, creative, production and media agencies for different projects
• Help track and report on campaign performance, social metrics, and partner deliverables 
• Support experimentation and implementation of gen-AI content, with a willingness to learn and stay updated on the latest AI tools and developments 

You should have: 

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