Senior Executive, Marketing Communications (Martech)

The Role You will be responsible for supporting the team in the execution of VivoCity’s long-term digital road map and the execution of digital solutions for the automation of processes in VivoCity, including ensuring the continuity of loyalty programme - VivoRewards, development of systems and mobile app across departments including Retail Design Management and Leasing, portals and CRM in order to increase work efficiency, competitiveness and improve the quality of the shopping experience. Job Responsibilities Overall responsibilities To support the martech team in all marketing technology projects, including the loyalty programme, tenant portal To support project development by carrying out testing, training and deployment planning prior to project roll-out To coordinate closely with internal stakeholders and vendors on the implementation of assigned projects Support the team in updating policies and compliance measures, digitization of work process across departments, executing loyalty initiatives to increase membership base and active spend. To conduct market research on competitors and marketing technology trends To undertake any other roles or projects when requested by line managers either on a temporary or permanent basis Strong project management skills and experience in supporting a digital-based loyalty programme, ideally in the Singapore retail mall landscape or ecommerce portals. Process & Compliance Responsible in ensuring that all related workflow and processes are in compliance to internal and regulatory requirements compliance (e.g. PDPA, reports etc) Job Requirements Degree/Diploma with 2-3 years of experience in loyalty marketing and digital marketing, preferably in the retail/ecommerce/banking/martech industry. You should be a team player, creative, meticulous, and possess excellent interpersonal and communication/presentation skills. You should possess pro-activeness and desire for more knowledge with a positive attitude, and, ability to multi-task as well as work independently in a fast-pace environment with minimal supervision. The successful candidate will have a willingness to work through a project from planning to launch and have a willingness to learn new software and systems. Creative, meticulous, possess excellent interpersonal, written and verbal communication or presentation skills. Ability to multi-task and to work independently in a fast pace environment with minimal supervision. #LI-YT1