Market CRM Lead, APJ Region

Market CRM Lead, APJ Region

Description -

As the Market CRM lead for APJ, you will lead Customer Management for designated market(s) within the APJ region, as part of the Regional CRM GTM team. You will join the Global Pan‑HP CRM team responsible for customer strategy and engagement for pan‑HP customers. As part of the Digital Direct organization, you will support HP’s strategic direct‑to‑customer transformation for HP, an innovative US$50B company that continually reinvents itself and is #1 in most categories it operates in.

You will drive HP’s efforts in growing an engaged customer base in your market(s), bringing HP and industry CRM best practices to life. This includes leading direct marketing planning and execution, lifecycle management, customer base health, and retention initiatives. You will support market objectives through a strong customer‑first lens. Additionally, you will contribute globally by developing, piloting, and streamlining customer initiatives and CRM capabilities.

What a Market CRM lead for APJ does at HP:

• Own customer base growth, engagement, retention, and value for designated market(s) within APJ.

• Lead end‑to‑end management of the Email channel — including planning, development, execution, optimization, and performance.

• Analyse Channel and Customer performance to optimize campaigns and journeys, embedding insights into market decision‑making.

• Champion Cross‑channel integration to deliver cohesive, high‑impact customer experiences.

• Partner with central and local teams to connect business priorities with data‑driven Customer opportunities. Be the custodian of Customer economics and KPIs, cultivating a Customer‑first culture.

• Drive AI‑enabled tools and process improvements to enhance personalization, automate workflows, and elevate CRM efficiency and performance.

• Contribute to global CRM initiatives through project ownership, pilots, and capability development.

Individuals who do well in this role at HP, usually possess:

• 7+ years of CRM or customer engagement experience, ideally within digitally led consumer brands.

• A CRM Expert, with Proven ability to drive customer value through lifecycle programs, segmentation, and personalized contact strategies.

• Hands‑on expertise managing and optimizing email channel operations — from planning and development to execution, automation, and performance improvement.

• Strong partnership and influencing skills, with a track record of collaborating effectively across cross‑functional teams.

• Understanding of CRM Measurement principles, with experience working with data analytics on customer behavior analysis, campaign measurement and reporting. Clarity on customer data architecture, integration, feeds and automation to enable CRM experiences.

• Proficiency with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud; comfort reviewing creative, journeys, and basic HTML is a plus

• Experience applying or adopting AI‑enabled tools to streamline CRM processes, elevate personalization, or improve channel performance.

What Sets You Apart

• You champion CRM excellence and consistently push customer performance to the forefront.

• You’re energized by data, insights, and discovering new value opportunities.

• You think strategically but execute with a hands‑on, action‑oriented mindset.

• You thrive on ownership, clarity, and delivering outcomes.

• You simplify complexity and communicate with precision.

• You enjoy working in a global, fast‑moving environment with diverse teams and partners.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.

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Job -

Marketing

Schedule -

Full time

Shift -

No Shift premium (Malaysia)

Travel -

No

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"