HNW & Affluent Marketing Intern

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

This role is responsible for supporting the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment. This entails the leading and continual optimisation of customer touchpoints, improvement in customer experience and delivery of all best-in-class B2C and B2B2C engagement initiatives.

WHAT YOU’LL BE DOING:

• Optimise the effectiveness of communications, both digitally and non-digitally, to drive customer lifetime value by increasing the recency, frequency, and value of interactions with the Affluent and HNW Segment.

• Lead the enterprise High Net Worth client proposition plan to drive uplift in business from both onshore and offshore.

• Given the competitive landscape to capture opportunities in the Wealth space, strengthen and optimise the High-Net-Worth Customer Loyalty programme, AIA Altitude to drive membership growth with new business and members’ repurchase to contribute to the company’s target for HNW business.

• Conceptualise and execute both B2C and B2B2C Client Events to drive engagement and loyalty for future repurchase.

• Manage B2B2C Engagement initiatives that provide platforms for our sales force to engage with their customers.

WHAT WE ARE LOOKING FOR:

• Interest in engagement roles, developing targeted customer communications, including development of creative briefs, conceptualising creative concepts and managing creative agency

• Good foresight in selecting partners to collaborate with to drive optimal outcome

• Self-starter with sense of urgency, ability to work without close supervision and positive attitude

• Strong communication and interpersonal skills to work with people at all levels and influence people from diverse cultural background

LEARNING OUTCOMES: 

• Develop personalized marketing strategies that resonate with customer's aspirations (e.g., legacy planning, exclusive experiences).

• Master techniques for creating exclusive events, networking opportunities, and loyalty programs.

• Learn how to leverage partnerships (tax advisors, law firms, art, philanthropy) to enhance engagement.

• Develop skills to communicate with empathy and discretion, respecting privacy and exclusivity.

• Learn storytelling techniques that align with HNW clients’ values and aspirations.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.